The global music marketing partner for artists, labels, and managers who refuse to settle for ordinary. Built in Australia. Operating everywhere.
In 2026, fans don't want to be told what to do, or who to listen to. Narrative is now priceless. Most agencies sell you views that don't convert.
We build the digital infrastructure that turns casual scrollers into lifelong fans — ensuring every piece of content serves a larger story.
Most campaigns fail because they're linear. We operate a circular infrastructure where data, narrative, and distribution feed into one another to create an unavoidable presence.
We only integrate with artists capable of sustaining the growth we architect.
Architecting the artist's mythos and campaign narratives. We create moments that drive conversation and activate audiences in high-value markets, ensuring every piece of content serves a larger story.
A strategic partnership bridging artistic vision and algorithmic success. We transform the burden of ideation into an engaging, high-output creative process. It's like an A&R for your socials.
The world's #1 music clipping infrastructure — powered by Kyro Clipping. We craft authentic moments that cut through digital noise, generating earned media via high-retention assets on a CPM basis.
Strategically activating audio to capitalise on — or create — organic momentum. Curating an elite creator network to seed trend-ready narratives at high-reach volume, ensuring a track reaches its full potential.
Artist fan pages and expert content repurposing — building digital presence and pushing subliminal narratives through unused content. Bypassing ad-fatigue to create organic growth that expands artists into new markets authentically.
Strategically placing artists in high-impact real-life environments. We capture unfiltered guerrilla content in line with the artist narrative — making the artist's public presence a viral talking point, not a staged promo.
Most campaigns fail because they are linear. Project A&R operates a circular infrastructure where data, narrative, and distribution feed into one another.
Architect the Narrative and Mythos that gives the algorithm a reason to favour the artist. Grow the main artist socials to expand the foundational audience.
Our Clipping Infrastructure and Sound Seeding take the refined narrative and feed it through the digital noise at a high-retention, high-volume scale.
Organic Fan Pages and Contextual Presence create the social proof required to turn views into devotees. Leaked and unfiltered content validates the core narrative back to the audience.
The standalone music clipping infrastructure powering campaigns globally. Over 40,000 active clippers, exclusively focused on music — making Kyro the most specialised, highest-volume clipping operation in the industry. No entertainment dilution. Pure music, at scale.
Running on Whop. Powering campaigns for artists from emerging to global. Direct CPM attribution. Earned media at a scale most agencies can't access.
Streams. 12M post views. 34K shares. Viral charts in 30+ countries. Fan page, sound campaigns and main socials consulting — one of the biggest rises in Australian music history.
Sound creates via a single fan page. Zero paid promotion. The definition of organic cultural placement done right.
CPM. One of the most efficient large-scale campaigns run globally. 60 million views from a $3.6K investment via Kyro's clipping infrastructure.
We operate on a selective partnership basis. We only integrate with artists capable of sustaining the growth we architect.
Every campaign. Every metric. No spin.
Fan page seeded to 16.5K followers, 12M post views. Multiple sound campaigns and main socials consulting contributing to one of the largest rises in Australian music history. Viral charts in 30+ countries. Monthly listeners grew from 400K to 3.5M+ — entirely through organic infrastructure, earned media, and narrative strategy.
A single organic fan page account — Benson's Bangers — generated over 500 million views and 135,000+ sound creates for Sam Tompkins. Zero paid promotion budget. This is what cultural placement looks like when the narrative and the content are built correctly.
One of the most efficient large-scale campaigns run globally through Kyro's clipping infrastructure. $3,600 total spend delivered 60 million views at a $0.06 CPM — a benchmark that defines what direct attribution, earned media, and a 40,000+ clipper network can achieve at scale.
A pre-release clipping campaign for CYRIL x Wiz Khalifa generated 10 million views in 48 hours at a $0.13 CPM — all before a single official channel had posted. Proof that the right seeding infrastructure creates cultural moments ahead of release, not after.
TikTok built from zero to 11K+ followers in just 18 posts. Instagram averaging 200K+ views per post. IRL activation delivering 2M+ views, 10%+ engagement rate, and a public image shift that generated overwhelmingly positive sentiment — widely regarded as one of the largest cultural moments in Australian rap.
21 million views from a $2,250 investment via Kyro's clipping infrastructure. $0.10 CPM on a globally recognised artist — demonstrating that the infrastructure works at every level of the market.
Multi-platform audience development across Instagram and TikTok simultaneously. Instagram tripled from 4K to 12.5K followers, TikTok more than doubled from 10K to 24K — all in a 10-week window with zero paid spend.
A dormant catalogue brought back to life through a single fan page strategy. Daily streams doubled from 7K to 14K in under a month with zero paid promotion — while the fan page grew to 7.2K followers and now drives 600K+ views per week. Proof that the right cultural placement beats any ad budget when the execution is there.
Instagram reach grew 500% with conversions up 4,000%+ in 3 weeks. TikTok reach up 800% with 2,700%+ follower growth. A complete platform transformation built on narrative, content strategy, and precision execution.
Additional case studies available on request. More results being compiled and added.
We create moments that drive conversation and activate audiences in high-value markets, ensuring every piece of content serves a larger story. Every campaign begins with narrative — without it, everything else is noise.
We transform the burden of ideation into an engaging, high-output creative process that keeps the artistry authentic while maximising reach. Think of it as an A&R for your social media. Strategic partnership, not a content mill.
Powered by Kyro Clipping — our standalone clipping service, exclusively music-focused. We craft authentic moments that cut through digital noise, generating earned media and positive public sentiment through high-retention assets. Direct CPM attribution on every campaign. From $0.06 CPM achieved on global campaigns.
Curating an elite creator network to seed trend-ready narratives, combined with high-reach volume content ensuring a track reaches its full potential rather than staying stagnant. Sound seeding is how viral moments are engineered, not stumbled upon.
Expert content repurposing and seeding through artist fan page networks — bypassing ad-fatigue to create organic growth that expands artists into new markets authentically. Unused content, dormant catalogues, and overflow creative all have a home here. Over 1 billion views generated through this channel alone.
Strategically placing artists in high-impact real-life environments and scenarios. We capture unfiltered guerrilla content in line with the artist narrative — making every public moment a piece of the campaign. J Emz's IRL activation: 2M+ views, 10%+ ER, one of the largest cultural moments in Australian rap.
The World's #1 Music-Focused Clipping Service
A standalone service operating under the Project A&R umbrella via Whop. Over 40,000 active clippers — exclusively music-focused. No entertainment dilution, no broad creator networks being repurposed. Pure music clipping infrastructure, built and managed from the ground up.
Not sure which service fits? Tell us about your project — we'll build the right infrastructure around it.
Project A&R was built on one idea: music marketing should be led by people who actually understand music.
Blake Benson started building audiences before most agencies knew what organic reach was. Pages with hundreds of thousands of followers. A billion views generated. Campaigns for artists from Sydney to London to Lagos — before Project A&R had a name, let alone a logo.
Today, Project A&R is Australia's largest music marketing agency and one of the fastest growing in the world — with a service infrastructure spanning narrative building, clipping campaigns, sound seeding, fan pages, and contextual presence across every major market.
The roster spans Teddy Swims, Davido, Deadmau5, The Neptunes, Ava Max, Julia Michaels, ONEFOUR, Chillinit, DMA's, Glass Animals, Kenya Grace, Dominic Fike, Ed Sheeran, Sir Elton John, CYRIL, J Emz, Sam Tompkins — and over 100 more artists globally.
Under the Project A&R umbrella sits Kyro Clipping — the world's #1 music-focused clipping service, operating with 40,000+ active clippers globally. The same infrastructure that has delivered $0.06 CPM on global campaigns.
The goal has never changed: get the right music to the right people, at scale. We architect cultural relevance.
Every engagement has a real outcome attached to it. If we can't move the needle, we'll tell you before you sign.
We operate on a selective partnership basis. We only integrate with artists capable of sustaining the growth we architect.
We've been building them since before this company existed. The industry moves fast. We move faster.
Ours are circular. Data, narrative, and distribution feed into one another — creating a presence that becomes unavoidable.
We operate on a selective partnership basis. Tell us about your project — if it's a fit, we'll be in touch within 48 hours.
We'll review your project and be in touch within 48 hours.